Thailand-based Workpoint Entertainment, the country's leading game-show and TV-programme production house, is focusing on exporting its key television formats as production companies in Western countries, mainly the United States, are seeking new ideas to introduce to their viewers.
Chalakorn Panyashom, vice president for creative marketing, yesterday told The Nation that his company had surveyed overseas demand since last year by attending key international TV content trade shows where representatives and executives from global media agencies, production houses, and programme traders and distributors gathered.
The company offers two kinds of in house-designed TV formats - game shows and TV dramas - to both international media agencies and production houses. Key game shows are "Fan Pan Thae", "Luang Lab Tab Taek", "Kon Aud Pee" and "Chomrom Kon Hua Look".
In the case of the "Fan Pan Thae" deal, production firms in the US were looking for something different from what had been offered there, so TV formats in Asia such as in Japan, South Korea and Thailand became their targets.
"Fan Pan Thae" offers special mechanics, which is a term describing copyrighted format in TV shows such as the contestant must answer a question in three minutes after seeing a picture, or guess who or what is behind the puzzles. Production companies can attract sponsors and advertisers by using topics related to their goods and products in the show.
Although Workpoint Entertain-ment cannot disclose the value of the deal for "Fan Pan Thae", normally the company quotes US$1,000-$10,000 (up to Bt316,000) per episode. The consultant fee is excluded. The client company also buys an average of 13 episodes per deal.
"Though the overseas market for exporting local formats seems to be difficult, there is more challenge and room to grow," he said.
Government bodies should lead and support local content producers to join international trade fairs or help conduct roadshows to high-potential markets like the US and Europe, Chalakorn said.
Octagon Entertainment Prod-uctions and Los Angeles-based Smoke & Mirrors Creative reportedly are introducing "Fan Pan Thae" to the US audience under the working title "Obsessed".
"With over 450 episodes already produced for the international market, we know that this draws on a broad array of topics, information and challenges with proven success in attracting a broad audience with richly diverse contestants," David Stanley, head of Octagon's new production division.
Darryl Trell and Howard Kitrosser of Smoke & Mirrors, said: "We have several interested buyers and are recruiting contestants and potential hosts for a pilot."
"Fan Pan Thae" builds much of its fame from the innovative concept. Each week unique characters, all with a shared obsession, are given impossible questions and inconceivable tasks. Using one of their five senses, they will rely on their ability to recognise pictures, solve puzzles and identify mystery objects as they compete for the prize if they can prove they really are the ultimate "hardcore fan" of everything from motorcycles to Barbie dolls in areas as diverse as sports, music, history, literature, science, geography and pop culture.
WATCHIRANONT THONGTEP
THE NATION July 19, 2012 1:00 am
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