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| Dr.Tan Jirayuth Chusanachoti ,CEO at Shellhut Entertainment |
Due to the global economic slowdown, Western production companies are eyeing Asia for new ideas to introduce to their viewers. In response, local content producers are focusing on exporting their content to these high-potential markets.
Jirayuth Chusanachoti, chief executive officer at Thai-owned 3D-animation producer Shellhut Entertainment (www.shellhutentertainment.com), told The Nation that over the past couple years, the media and entertainment industry in the West has been affected by the economic slowdown, so some of them have moved their production bases to Asia. China, Malaysia, Singapore and South Korea are particularly popular destinations.
In China, Western production houses are interested in co-production with local production companies as they want to air their programmes in prime-time slots in local media outlets.
Likewise, Pramote Chokesirikul-chai, president of Thai Digital Enter-tainment Content Federation or TDEC (www.tdecthai.com), said that though the Chinese government welcomed investment from Western countries, particularly in the US, media content - so-called cultural content - must be controlled by the state.
China seeks a good balance of cultural content from overseas; for example, it has increased time slots for Japanese and South Korean TV content to balance Western shows. But once J-Pop and K-Pop gained popularity among Chinese viewers, Beijing eyed the Asean market to re-balance things, Pramote said.
"This is also a huge opportunity for Thai TV drama series to export to China," said the TDEC president.
A media industry observer said that BEC's ThaiTV3, as well as BBTV Channel 7 and GMM Grammy had already stuck more than 10 deals with broadcasters to sell their TV drama series in China.
Apart from TV drama series, Workpoint Entertainment, the country's leading game-show and TV-programme production house, is focusing on exporting its key television formats as production companies in Western countries, mainly the United States, are seeking new ideas to introduce to their viewers.
Chalakorn Panyashom, vice president for creative marketing, said his company had surveyed overseas demand since last year by attending key international TV content trade shows where representatives and executives from global media agencies, production houses and programme traders and distributors gathered.
The company offers two kinds of in house-designed TV formats - game shows and TV dramas - to both international media agencies and production houses. Key game shows are "Fan Pan Thae", "Luang Lab Tab Taek", "Kon Aud Pee" and "Chomrom Kon Hua Look".
It was recently reported that Octagon Entertainment Productions and Los Angeles-based Smoke & Mirrors Creative plan to introduce "Fan Pan Thae" to the US audience under the working title "Obsessed".
In the case of the "Fan Pan Thae" deal, production firms in the US were looking for something different from what had been offered there, so TV formats in Asia such as in Japan, South Korea and Thailand became their targets.
WATCHIRANONT THONGTEP
THE NATION July 23, 2012 1:00 am
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